By: Yvette Geyer
In a democratic society there are many different groups which might have competing interests. You need to make your voice heard and get your viewpoint across to achieve your vision. The formal terminology for this process is advocacy, lobbying and communication.
Many community-based organisations (CBOs) already use these tools very successfully. This notebook will help you and your CBO to ensure that you use these tools in the most effective way possible. We will look at advocacy, lobbying and communication as separate processes, but will also highlight the links between them. Often they are difficult to tell apart, but they need to work in harmony to ensure your campaigns are successful.
Please be advised that this notebook in the series is also available in Portuguese
This is in one in a series of ten handbooks developed by the Community and Citizen Empowerment Programme.
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